Modern Copy loves infographics. These deceptively simple devices manage to communicate a lot of complicated information. When you dissect one, you start to see the patterns emerge beneath. Good infographics always have a narrative. They tell a story, with an intro, beginning, middle and end. Sometimes, even a smart sign-off. They relate technical data in a way that only demands a few seconds of your time. They can be dipped into, or consumed as one, like a good magazine feature. The trend for the long, scrolling infographic like this one about stocks also demands that you physically engage with the graphic by moving up and down with your cursor.
This particular infographic explains how stock market investors are ruled by five psychological traits. These are often counterproductive, illogical and self-destructive. It’s a powerful message that affects everyone, and this infographic explains the horrifying fact that our economies are influenced by some very strange buying and selling indeed. It does it with solid facts and a sprinkling of humour, and of course a great story.