We are professional copywriters.

We create clear strategies, targeted content and editorial support for brands like yours. With over 15 years of experience in the effective use of copy in digital, print and commercial applications, we know how to turn your thoughts and actions into convincing words.

Fantastic research skills, a professional tone and a very creative and resourceful writer.

– Jodie Black, Content Marketing Manager, Webexpenses.com

Not only the best writer in my contact book, but also the most reliable.

– Mark Hopkins, Account Services, Seven Publishing

Our online campaign for the BBCW required precisely crafted headlines – your input helped it become a complete success.

– Alex Cheeseman, Director of Brands & Agencies, Outbrain

The client was blown away by your research – I think you taught him a thing or two about his business.

– Elissa O’Brien, Account Manager, JKR

Modern Copy are especially adept at defining the tone for a brand.

– Sarah Tyce, Account Director, Him&Her

I commissioned some complicated copywriting for Grant Thornton. The result? My client is rolling the work out internationally.

– Mark Hopkins, Account Services, Seven Publishing

It’s always a pleasure to work with a copywriter who can effortlessly convey brand’s tone of voice. Ed gets brands.

– Lorna MacLennan, Account Director, JKR

The NutriCat copy reflects the premium/scientific nature of the brand perfectly (wanted to say purrrfectly – but probably not the right time to joke!) – Sarah Tyce, Account Director, Him&Her

Commercial copywriting with clarity

We work with design agencies, contract publishers and market-leading brands to develop better copy.

Bluemarlin rebrand

Client: Bluemarlin


Client: Him&Her


Client: JKR

ITV naming project

Client: ITV

Forces Sauces

Client: Bluemarlin


Client: Braun


Client: Him&Her


Client: Bulletproof


Client: Jones Knowles Ritchie


When your product hits the shelf, is it working hard to get your message through? We’ve launched and rebooted countless top brands to make sure they’re coming through loud and clear.


How you deliver it is only half the story – make sure your next pitch is perfect by using additional research, writing and editing help to inspire your audience.

Ghost writing

From feature articles to personal statements, sometimes it’s best to have an outsider looking in – our writers and editors have worked for the biggest titles in the USA and UK and can give as much advice or help as you need.


Digital content demands new disciplines. From consumer to B2B, planning, commissioning and editing your websites can be made smoother with expert guidance.


In-house magazines, mail outs and email campaigns – as well as the hundreds of other ways you can reach your targets – follow carefully tested rules and styles. We know what they are, and how you can use them better than your competitors.

Tone of voice

How does your brand speak to its customers? Simple question, but one with conflicting answers. Work with us to develop a consistent and effective voice for your products, services or company, and you’ll be better received and remembered.


The toughest nut to crack doesn’t always require a sledgehammer. We can discuss your needs, do all the research and sift the countless possibilities until you get the name that’ll drop from everyone’s lips.

Style guides

There’s no use in developing the look and feel of your brand unless everyone’s on board. Developing a simple to use style guide maintains your brand’s integrity and focuses your efforts on safeguarding your hard work.

Editing and proofing

Got it written? Are you really sure it’s done? Avoid uncertainty with our competitive rates for editing and proofing your work. Just a few hours may be all it takes – and will give everything you create the polish you deserve.

Modern Copy will help you draw up a full brief for your project, deliver a clear quote for your price and timeline, and work with you to implement the results. We’re proud of our longstanding relationships with clients, and your work will benefit from our follow-on services.


Edward Chipperfield is the director of Modern Copy. An experienced copywriter, brand strategist and journalist, Edward will take your brief and commit every resource to fulfil its potential. Working alongside a dedicated in-house team and a network of expert consultants, Modern Copy will deliver what you need, when you need it.

Find out how we can work with you. Contact us now.

Or call us on 01844 690020