What we offer

A verbal identity defines the words, principles and personality that shape how your organisation sounds. Just as a visual identity creates consistency in design, a verbal identity creates consistency in language. A verbal identity is often created from a tone of voice guide (how you speak) and a messaging framework (what you say).

A messaging framework organises your organisation’s key messages into a clear structure that every team can use. It helps marketing, sales and leadership communicate consistently. The messaging framework lets you see how the brand expresses itself to its audience across different channels, topics, and aims.

Tone of voice defines how you communicate. Messaging defines what you communicate. Simply put, it's how you sound and what you say. Together they help organisations sound distinctive and communicate consistently.

No. We work with listed companies, global brands, ambitious start-ups, charities, property businesses and creative agencies. The common factor isn’t size – it’s the need to communicate clearly. Fun fact: we've acted as editors for over half a dozen books, in fiction and non-fiction, and have several clients who use us as a personal editorial department.

Yes. Many of our projects are delivered in partnership with strategic, branding, design, and digital agencies. In every case, we provide specialist language expertise as part of their wider creative team.

Absolutely. We regularly collaborate with internal marketing, communications and leadership teams, fitting into existing workflows and helping build internal capability. We can help your team learn and roll out their new verbal identity across every touchpoint and channel – this is often the final stage of our involvement in large branding projects.