You rarely get a chance to rebrand a 300-year old company. When Cleenol realised they needed to reframe their identity to reflect their modern activity, we were proud to step up.
Cleenol has an incredible story: their company dates back to the late 1700s and the age of canals, and they’re still based in the South Midlands today. They formulate, produce and distribute cleaning products across the UK for restaurants, medical facilities, social care and commercial businesses.
WIth a long history and a vast portfolio of products, it was inevitable that a brand like Cleenol would need to recalibrate.
We won the pitch to create a company-wide brand strategy, crafting new vision, mission and values statements, and producing brand guidelines to bring Cleenol’s marketing and products up to date.