Skincare matters. And it affects us all in deeply personal ways. But finding the personalised, efficacious and medical-grade skincare you need without visiting a doctor or pharmacist is prohibitively difficult—or used to be.

When the founder of online pharmaceutical brand MedExpress asked for a brand name and verbal identity for their new prescription skincare concept, we answered.

Dermatica is the result: a name formulated after a discovery phase and a client workshop, which we helped clear through initial trademark checks before passing to the legal team.

We helped Dermatica with a strapline, copy guidelines and packaging copy, guiding their website creation as they created a brand that was inclusive, democratic and above all, effective for skin.