The EFG brand was launched in 1997 and has developed from a start-up into a leading Swiss private bank. As their company evolved, the brand needed to grow as well, reaching out to meet the tastes and needs of the next generation of customers – as their powerful new Sustainability Strategy makes clear.

EFG worked with London's Elmwood agency on the strategy and design, and Modern Copy partnered with Elmwood to develop and fine-tune the verbal identity, rolling out brand language in the EFG guidelines, content strategy, website, and advertising.