Nothing beats the sweet, tangy and effervescent cheer of a soft drink. That’s just human nature. And we all know it’s a trade off, right? You drink the drink, you take the health risks. Actually, not all the time. 

Genie was founded by two friends who wanted to create a smarter business selling drinks that gave you goodness and pleasure in equal measure. They started in kombucha, but branched out to create ‘live’ sodas that support gut health, and contain no additives or sweeteners. Genie is as magical a brand idea as we’ve heard of.

We worked with Genie’s founders to craft their brand story and develop the content for their website and e-store, and were asked to collaborate with creative agency Bulletproof on a TV ad campaign that communicated their cheeky, good-for-you personality and values perfectly.