Imperial College's Values underpin and reflect their behaviour and are critical in shaping their working environment. To help staff and students understand the values, and encourage their adoption across the university, Imperial commissioned a campaign that celebrated real people who exemplified them.

Working with Imperial College's internal brand team, we created a suite of headlines and supporting copy using a system that could flex for different photographic scenarios and values.

This was only one of several campaigns we have completed with Imperial College. We continue to work closely with their team as specialist copy consultants.