Leerdammer is a famous Dutch cheese with a uniquely mild and nutty flavour. The brand wanted to invest in advertising to grow awareness and recruit new consumers.
Working alongside agency, bluemarlin, we proposed copy lines for their new and disruptive campaign, “Deliciously Different.”
The idea was to infuse the copy with British humour, cheekiness and irreverence.
Each copy line needed to highlight the unique characteristics of the cheese and feature playful – and at times, cheesy – copywriting.
We crafted copy lines for Leerdammer billboards and six-sheet digital boards, closely following the ‘Deliciously Different’ positioning and tone of voice. The advertisements featured on billboards, trains, tubes, bus stops and in supermarkets across the UK, with 5,000 placements in total and an estimated reach of 22 million people.
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