NEFF is a brand that likes to do things the right way. German engineering, with sharp styling and adventurous tastes in food and drink.
But as a German brand, their English content wasn’t upholding the high standards they set themselves. The language could be translated, but finding a consistent tone of voice was a challenge.
We’ve been working with NEFF’s German team to draft their copy for a wider audience of English speakers for over three years.
They supply the strategy, outline the brief, and any translated content, and we help refine it into social media posts, website content and published articles in their magazine The Ingredient.