Porsche has a dual brand identity: on the one hand, they're engineers. On the other hand, they make owners' dreams come true. Striking the right balance of passion and intellect, emotion and rational, is the key to creating successful communications for the brand.
Over three years, we worked with Porsche Marketing to develop content that met their needs. From new model launches to event coverage and motorsports, we helped create content marketing copy that told their story effectively, with a consistent brand voice, and a collaborative approach.
This included their Porsche News Update, Owner Marketing, EDM and DM copy.