Britain’s favourite hotel chain is known for comfortable rooms at a reasonable price. As an everyman brand, Travelodge needed to set the tone for the staff of its new, onsite Bar-Cafe, and we were glad to help.
Founded in 1985, Travelodge is now comprised of over 600 hotels and 45000 guest rooms across England, Ireland and Spain.
Defining the tone of voice and creating content to use in the Bar-Cafe training manuals would set the tone for employees, answer their questions, and make them feel welcome.
Blending a welcoming attitude with a dose of humour and layering slang and unconventional grammar on top, we arrived at the ideal tone of voice. After testing three routes, we wrote the training manual for Bar-Cafe in keeping with the desired tone.
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