The Low Carbon Vehicle Partnership, or LowCVP, was a quasi-governmental body with a problem. After ten years of making progress in the decarbonisation of commercial vehicles on behalf of the government and industry leaders, a shift took place in policy. Could Low CVP pivot into the world of Zero Emissions for all forms of transport?
Working with independent creative director Nicola Ould, we ran a series of workshops with the group’s senior team to rethink what LowCVP stood for, and how to communicate their new direction most effectively across their audiences.
This included renaming the body, in close collaboration with their internal marketing team to refine and run checks on a name that could say it all, please their stakeholders, and last into the future. That’s how Zemo got on the road.