Savills is a British real estate services company with offices in the UK and internationally. Despite having offices throughout London, the perception of Savills was that they were mainly a West London and rural agency.
Working closely with brand and design agency Me&Dave, we helped create a compelling billboard campaign to educate local and international markets and firmly position Savills as an East London expert.
The campaign’s goal was to stop people in their tracks by featuring unexpected questions, sing-song copy, and a new look at clichéd estate agent speak.
With a friendly and conversational tone and copy showcasing there’s East London for everyone, we presented five ideas with examples to use on billboards and banners.
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